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ninevirtuesThis is a completely shameless commercial plug for a book that will be published in February, 2007. Regular readers of this space know perfectly well that I don't generally use this blog to encourage any of you to buy stuff. I'll make an exception here, though. Here's why:
Years ago, I bumped into an Englishwoman at the YMCA, and encouraged her to try the spin class that I taught there. (It's What You Do; for every five people who try your class, one will love it and keep coming back and get a lot of value out of it. So, as an instructor, you encourage any likely suspect to try it.)
Well, that was Jane, and she did try it and like it. It just so happened that she'd had gone to see the local olympic distance triathlon two weeks earlier, and had said-- in a completely out-of-character moment-- "I'm going to do that race next year."
Bear in mind that she did swim, but she had never done a triathlon of any distance, didn't run, and didn't own a bike. And she excelled at short-term projects, but had never really done something that required an entire year of preparation. It was a leap of faith for her to make that declaration.
I had the privilege of coaching Jane, and I watched her systematically tackle a year's worth of training, conquer any issues that arose, and turn in a fine performance at that very same race one year later. (As her coach, I can tell you-- do not get in her way. You won't have a healthy future if you do; she's that determined.)
Well, it turns out that she's also an author; she wrote a book about her experience training for the race, and the challenges she faced, and how she overcame them. _Transformed by Triathlon_ is that book. I got my advance copy in the mail-- signed by the author, no less!-- and loved it.
Now, straight up, people: I loved the book for itself. I think every endurance athlete has faced challenges-- moments in which you want to quit; moments where you just don't know what to do; times when you scare the hell out of yourself with doubts and fears. I know I have. I was entertained, encouraged, and inspired by Jane's account of her own training, and the way she faced challenges and overcame them.
I'd be remiss, though, if I didn't tell you that I'm in the book. Because I coached her, there are quotes from me scattered throughout the text. I'm very pleased to be able to tell you that I was by turns sympathetic, encouraging, and informative, and I'm ecstatic that I was able to help her reach her goal. (Really though: I just pointed Jane in the right direction. She did all the work to get there.)
Now, naturally, Jane would be tickled pink if you'd buy her book. And, being a marketing professional, she's found some "guerilla marketing" tactics to encourage sales... including (and here's the shameless plug part) giving me a discount code good for 20% off the cover price which all of the readers of my blog are welcome to use.
You can find the book at http://www.transformedbytriathlon.com.
Use the discount code COACH.
Years ago, I bumped into an Englishwoman at the YMCA, and encouraged her to try the spin class that I taught there. (It's What You Do; for every five people who try your class, one will love it and keep coming back and get a lot of value out of it. So, as an instructor, you encourage any likely suspect to try it.)
Well, that was Jane, and she did try it and like it. It just so happened that she'd had gone to see the local olympic distance triathlon two weeks earlier, and had said-- in a completely out-of-character moment-- "I'm going to do that race next year."
Bear in mind that she did swim, but she had never done a triathlon of any distance, didn't run, and didn't own a bike. And she excelled at short-term projects, but had never really done something that required an entire year of preparation. It was a leap of faith for her to make that declaration.
I had the privilege of coaching Jane, and I watched her systematically tackle a year's worth of training, conquer any issues that arose, and turn in a fine performance at that very same race one year later. (As her coach, I can tell you-- do not get in her way. You won't have a healthy future if you do; she's that determined.)
Well, it turns out that she's also an author; she wrote a book about her experience training for the race, and the challenges she faced, and how she overcame them. _Transformed by Triathlon_ is that book. I got my advance copy in the mail-- signed by the author, no less!-- and loved it.
Now, straight up, people: I loved the book for itself. I think every endurance athlete has faced challenges-- moments in which you want to quit; moments where you just don't know what to do; times when you scare the hell out of yourself with doubts and fears. I know I have. I was entertained, encouraged, and inspired by Jane's account of her own training, and the way she faced challenges and overcame them.
I'd be remiss, though, if I didn't tell you that I'm in the book. Because I coached her, there are quotes from me scattered throughout the text. I'm very pleased to be able to tell you that I was by turns sympathetic, encouraging, and informative, and I'm ecstatic that I was able to help her reach her goal. (Really though: I just pointed Jane in the right direction. She did all the work to get there.)
Now, naturally, Jane would be tickled pink if you'd buy her book. And, being a marketing professional, she's found some "guerilla marketing" tactics to encourage sales... including (and here's the shameless plug part) giving me a discount code good for 20% off the cover price which all of the readers of my blog are welcome to use.
You can find the book at http://www.transformedbytriathlon.com.
Use the discount code COACH.
